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About Vita

Established in the heart of North West London, Vita Properties has spent over a decade redefining what boutique estate agency means. With a deep understanding of local markets, luxury buyers and bespoke service, we’ve built a name trusted by clients and respected by our peers.

Today, Vita Properties is not just a company – it’s a movement and a reflection of where the industry is headed. With the launch of our Vita Collaborations broker model, we are empowering a new generation of estate agents to build their own personal brands under the Vita umbrella – providing smarter infrastructure, credibility, support and entrepreneurial freedom from day one.

About Vita

Established in the heart of North West London, Vita Properties has spent over a decade redefining what boutique estate agency means. With a deep understanding of local markets, luxury buyers and bespoke service, we’ve built a name trusted by clients and respected by our peers.

Today, Vita Properties is not just a company – it’s a movement and a reflection of where the industry is headed. With the launch of our Vita Collaborations broker model, we are empowering a new generation of estate agents to build their own personal brands under the Vita umbrella – providing smarter infrastructure, credibility, support and entrepreneurial
freedom from day one.

“While you focus on building your personal brand and client relationships, we take care of the systems, compliance, technology and marketing that keep your business running behind the scenes. This is collaboration, not control.”

Ollie Kent, Founder & Director of Vita Properties

The Power of Two

behind the collaboration

Welcome to The Power of Two: Vita Properties’ digital-first brand collaboration for the next generation of estate agents.

Are you a driven, self-employed estate agent who dreams of running your own personalised brand but without sacrificing infrastructure, marketing or back-office support?

Vita Properties is proud to offer an exclusive collaboration model which is a first-of-its-kind in London, designed specifically for entrepreneurial brokers who seek a more personal branding style.

Unlike traditional brokerage models, this is not about working under the Vita name. It’s about launching and growing your own personal brand, with Vita’s engine running quietly and powerfully in the background to support you from the very beginning of your launch.

We don’t just support your brand. We power it

GET IN TOUCH

How We’re Different

Most brokerages lure agents in with the promise of high commission percentages but provide little in the way of infrastructure, personal branding or financial stability. At Vita Collaborations, we believe the future of estate agency lies in doing things differently. Our model is built on providing robust support from day one, reducing risk, accelerating growth and cutting first-year failure rates, while still giving you the freedom to build and operate under your own brand identity.

Your face, your voice, your message. Supported by Vita

What We Offer

Our Collaborative Model is more than a partnership. It’s a launchpad for ambitious agents who want independence without isolation from the offset where you can operate under your own name – which is completely unique for the UK’s brokerage model. You are responsible for your clients, your time and your future, where we cover the overheads and give you full control.

GET IN TOUCH
YOUR BRAND, YOUR IDENTITY

It’s your face, your voice, your message

Trade under your own name, logo and brand design

Design your own personal branding

Build personal recognition and long-term brand equity

Avoid being “just another agent” under a big umbrella

Your Identity X Vita Collaboration

OPERATIONAL SUPPORT

We cover the overheads and provide the
systems you need so you can focus on building your brand

Access to our AI CRM to manage leads, clients and listings

Access to property portals (Rightmove, Zoopla, OnTheMarket)

IT and phone systems fully managed

Extensive database of buyers and sellers

Marketing & Branding Support

Videographers and photographers

Social media

Brand development

Premium website listings

Portal listings

Brochures, leaflets, floor plans

For Sale/Let boards

Property stagers

Regulatory, Legal & Compliance Support

Administrative and compliance support

Property Ombudsman membership

Adminsitrative Support

Reception services / call answering

Invoicing and payment tracking

In-house conveyancer

Office Space & Facilities

Two local offices with hot desks and client area

Meeting rooms for client appointments

Leverage Vita’s established reputation and network

Financial & Business Support from the Start

Initial setup and launch support

Transparent revenue share

Assistance with cash flow planning

Assistance with invoicing and expense management

Payroll and commission handling

“Vita Collaborations champions personal branding, independence and creative freedom. It gives me the tools and support to thrive, while letting me build something that’s truly mine. It’s a space created for those of us with big ideas and even bigger ambitions to create strong brands to stand up and be noticed.”

Kate Brookfield

Kate Brookfield X
Vita Collaborations

After almost 20 years in agency, I had built a solid client base, but I was tired of giving away a large portion of my earnings for branding that didn’t reflect me. I wanted something different: brand autonomy, creative freedom and the chance to build a business that felt personal.Vita’s model offers the perfect balance: complete independence to grow my own brand, alongside the support I needed to get started quickly. Other broker models felt corporate and detached. As a mum of two young children, I needed a platform that allowed me to prioritise my family while growing a business I could be proud of.

The onboarding process was seamless. Within days, I was up and running. I’ve always been creative, so social media and content creation became the heartbeat of my business. Positioning myself as a“social media estate agent” has helped me stand out, and lifestyle-led marketing has allowed me to build a strong, authentic brand.

Since launching, my personal brand has become more recognisable than the names I once worked under. Clients now come directly to me and I’ve significantly increased my income while enjoying the flexibility to fit work around family life.

“With Vita, you’re not just another cog in the machine. You’re building your own business from day one. It’s the power of two brands working in harmony -something no other model truly offers.”

Nouri Alexander

Henry Alexander X
Vita Collaborations

Most broker models are just different fonts of the same story. I’ve tried them. I know what they offer. But when Vita told me they were launching their own broker model, it was clear this was something else entirely.

I joined because I wanted to grow fast, tap into a powerful local database and build a personal brand without having to worry about overheads, marketing platforms or admin. With my business, I get the best of both worlds: the leverage of a respected agency, their operation support and the freedom to build something uniquely mine. That’s rare and financially, I’ve scaled fast. Within two years of launching my brand, I’ve more than doubled my income. Being able to transact across sales and lettings too, also gave me a faster income flow. Most brokerages don’t offer that – but Vita does.


My brand is everything I wanted it to be:luxury, discreet, respected. It has been received incredibly well and clients love the bespoke experience it represents.

Meet Our Founder & Director,
Ollie Kent

In a city where property is everything, Ollie Kent is one of the rare few who didn’t just master the North London market, he built something entirely his own within it.

After years of operating across North, West and Central London, Ollie founded Vita Properties in 2011 – a bold move that quickly evolved into one of the area’s most respected boutique agencies. More than a decade later, Vita isn’t just thriving, it’s a brand that’s quietly setting a new standard of estate agency. Ollie’s belief is that when selling or letting property, it should feel personal, precise and deeply human -not transactional. He’s taken a market known for its intensity and infused it with trust, finesse and a relentless commitment to results.

With a sharp instinct for market movement and an unwavering focus on long-term relationships, Ollie has led Vita through London’s most unpredictable cycles, consistently delivering for buyers, sellers, landlords and investors alike. Whether it’s sourcing off-market deals for UHNWI’s, guiding families to their dream home or helping first-time buyers navigate the unknown, Oliver’s reputation is built on clarity, integrity and getting the job done.

Away from the office, Ollie indulges his love of music or can be found chasing the ball on the football pitch.

Ready to Build Your Brand With Us?

We’re currently welcoming a select number of self-employed brokers to join our collaboration model. If you believe in yourself, we do too.

Choose ‘The Power of Two’ for your opportunity to:

  • Break free from the limitations of traditional agency
  • Build your own distinctive brand name in the market, not just an Instagram profile
  • Have a reliable, professional support system behind you
  • Have higher earnings
  • Full creative control
  • To work how and when you want, with a lifestyle that matches your ambition

Exclusively available to brokers operating in North & North West London.

Join the Vita Way!

An all-in-one platform that’s transforming the way property decisions are made.

Automated market statistics, instant desktop valuations and real time comparisons of sold and let properties near you.

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