Home / UK Interest Rates: Bank of England Lowers Rates to 3.75%

UK Interest Rates: Bank of England Lowers Rates to 3.75%

The Bank of England has cut interest rates from 4% to 3.75%. This move has significant implications for the UK property market, affecting everyone from first-time buyers to seasoned landlords.

The recent decision by the Bank of England to lower the base rate to 3.75% marks a notable shift in monetary policy, following a period of sustained increases. This adjustment, while seemingly small, sends ripples throughout the UK economy, particularly impacting the property sector. For estate agents and their clients, understanding these implications is crucial for making informed decisions in the current market.

Impact on Mortgages: A Breath of Fresh Air?

One of the most immediate effects of a rate cut is on mortgage products. Lenders typically adjust their variable-rate mortgages in line with the Bank of England’s base rate. This means homeowners on tracker mortgages or standard variable rates (SVRs) could see their monthly repayments decrease, offering some welcome relief to household budgets. For those looking to remortgage, the landscape might also become more favourable, with potentially lower rates available for new fixed-rate deals.

However, it’s important to manage expectations. While a rate cut is positive, the overall cost of borrowing remains higher than in pre-inflationary periods. Estate agents should advise clients to explore all options, comparing different lenders and mortgage products to secure the best possible deal. The competitive nature of the mortgage market means that even small rate reductions can lead to significant savings over the term of a loan.

What This Means for Property Buyers

For prospective property buyers, a reduction in interest rates can improve affordability. Lower mortgage rates mean that the cost of borrowing a given amount is reduced, potentially allowing buyers to either afford a larger loan or reduce their monthly outgoings. This could inject renewed confidence into the market, particularly for first-time buyers who are often most sensitive to changes in affordability.

Increased affordability might stimulate demand, especially in areas where property prices have stabilised or seen modest corrections. Estate agents should be prepared for a potential uptick in enquiries and viewings as buyers perceive a more favourable environment. Highlighting the improved affordability in marketing materials could be a powerful tool to attract serious purchasers.

Considerations for Property Vendors

Vendors might also benefit from the rate cut. If buyer confidence and affordability improve, it could lead to a more active market, potentially reducing the time properties spend on the market and supporting asking prices. A more buoyant market can create a sense of urgency among buyers, which can be advantageous for sellers.

However, vendors should remain realistic. While the rate cut is a positive signal, it doesn’t guarantee a sudden surge in property values. The market remains influenced by various factors, including supply levels, local economic conditions, and broader consumer sentiment. Estate agents can help vendors by providing accurate market appraisals and strategic advice on pricing and presentation to capitalise on any increased buyer interest.

Implications for Landlords

Landlords, particularly those with variable-rate buy-to-let mortgages, could see their mortgage interest payments decrease, improving their rental yield and profitability. This relief could be particularly significant for landlords who have faced rising costs over the past couple of years.

For landlords considering expanding their portfolios, lower borrowing costs might make new investments more attractive. This could lead to increased activity in the buy-to-let sector, potentially boosting the supply of rental properties in the long term. Estate agents working with landlords should highlight these potential benefits and offer advice on optimising portfolios in the new interest rate environment.

The Bank of England’s decision to lower interest rates to 3.75% is a significant development for the UK property market. While it offers potential relief and opportunities for various stakeholders, it’s crucial for estate agents to provide nuanced advice, helping clients navigate the evolving landscape with clarity and confidence. The market remains dynamic, and staying informed will be key to success.

IF YOU HAVE ANY QUESTIONS, FEEL FREE TO

GET IN TOUCH

Join the Vita Way!

An all-in-one platform that’s transforming the way property decisions are made.

Automated market statistics, instant desktop valuations and real time comparisons of sold and let properties near you.

Home / End of the Year Q&A

End of the Year Q&A

For November, we asked each member of the team to share the one question they heard more than any other, along with their expert answer.

Each month, our brokers and advisors are asked dozens of questions about the market, moving plans, and the best way to navigate today’s property landscape. These conversations give us a clear view of what clients are thinking about most, from pricing and timing to investment confidence and local trends.


Oliver Kent

Why people choose to buy and rent in Hampstead, West Hampstead and South Hampstead?

People choose to buy and rent in HampsteadWest Hampstead and South Hampstead because these areas offer an exceptional blend of lifestyle, architecture, connectivity and education that is hard to match anywhere else in North West London.
In Hampstead, buyers and tenants are drawn to beautifully preserved period homes, leafy streets and a village atmosphere centred around independent shops, cafes and the wide-open green spaces of Hampstead Heath. The area offers an aspirational lifestyle—full of charm, culture and tranquillity—yet remains close to central London.
West Hampstead and South Hampstead appeal to those who value high-quality homes with efficient layouts and contemporary finishes, alongside excellent transport links.

The “Three Stations” in West Hampstead (Underground, Overground and Thameslink) make commuting exceptionally easy, while the neighbourhood’s restaurants, boutiques and cafés create a vibrant, community-oriented lifestyle. South Hampstead adds a quieter, more residential feel, with wider streets and elegant Victorian and Edwardian architecture.
Across all three areas, the strongest-performing homes—both for sales and rentals—are the ones that invest in thoughtful presentation, elevated photography and strategic pricing. Buyers and tenants here are highly detail-driven: they look for light, flow, specification and design quality. When a home creates an immediate emotional response online, it attracts more serious interest and achieves stronger offers.

Another major reason families choose these neighbourhoods is the access to highly rated schools. Hampstead offers many of North London’s most respected independent and state schools, while West Hampstead and South Hampstead provide excellent primary and secondary options that consistently rank among the area’s best. For many households, proximity to top schools is a decisive factor in where they choose to settle.
Together, these qualities—lifestyle, architecture, connectivity, community and education—make Hampstead, West Hampstead and South Hampstead some of the most desirable areas for both buyers and renters in North West London.


Kate Brookfield

Will there be more properties coming to market soon?

New homes come onto the market regularly, and new buyers enter at the same time, which can quickly increase competition. The best way to avoid missing out is to stay ahead. Follow me on Instagram for early access to new opportunities, market updates and off market insights. Make sure you have registered your search with me so you are always first in line when the right property becomes available.


Phoebe Knight

What’s your advice to Landlords when it comes to the Rent Reform?

Start preparing now. The biggest change is no more Section 21 ‘no-fault’ evictions, so you’ll need stronger grounds and good documentation if you ever want to regain possession for viable reasons. Tenancies will be rolling by default, so be ready for more flexibility on the tenant side. Make sure your tenancy agreements, rent review process, and compliance are up to date and if you are unsure, reach out to me and we can book a meeting to discuss the reform and any questions you may have.


Nouri Alexander

What is a retained buyer search, and why should I use you?

A retained buyer search is a premium service where I act exclusively for you as the buyer. I take the time to get to know you personally, including your lifestyle, preferences, must-haves and budget, so I can search on your behalf and filter out any properties that are not a genuine match. This means you only see homes that truly fit what you are looking for, without the wasted time and effort of unsuitable viewings. I also proactively access off-market and early-release opportunities that never appear on the portals. With my network, market knowledge and negotiation experience, I guide you through the entire process, help you avoid overpaying and ensure you move forward with confidence and clarity.

Want more information on retained searches? Email me and I can provide you with my retained document.


Zoe Browne

How can you make sure you don’t miss out on new properties?

Join the Vita way! Simply register your details and search criteria using the link below. Once you’re signed up, you’ll receive regular email updates with matching properties, and we’ll also give you a call if we find something perfect that’s not yet on the market.


Jonathan Singer

How is the market?

There are buyers actively out there seeking to buy property. Although many, still sitting on the fence as waiting to hear the relevant updates from the upcoming budget.


Jason Press

I believe the market is slowing down and prices are dropping, do you think the budget will affect the market?

I understand your concern that the market may be slowing and that prices could be softening. While it’s true that there is a lot of speculation at the moment and no one can predict the market with complete certainty, the areas you’re considering are historically strong and resilient.

Regardless of the upcoming budget, these locations have consistently maintained their value. In periods where the market is less active, we typically see prices level off rather than experience significant declines.


IF YOU HAVE ANY QUESTIONS YOU’D LIKE TO ASK FROM OUR EXPERTS, FEEL FREE TO

GET IN TOUCH

Contact us<!– wp:group {“align”:”full”,”className”:”eplus-4yYbGX”,”epCustomPadding”:{“value”:{“top”:”80″,”right”:””,”bottom”:”80″,”left”:””},”unit”:”px”,”important”:false},”epGeneratedClass”:”eplus-4yYbGX”,”epCustomBackground”:{“solid”:””,”gradient”:””,”media”:{“backgroundPositionX”:0.5,”backgroundPositionY”:0.5,”position”:”relative”,”background”:{},”backgroundSize”:””,”backgroundRepeat”:””}},”epAnimationGeneratedClass”:”edplus_anim-z5D9Ta”,”editorPlusCustomCSS”:”.eplus-4yYbGX h2 {\n font-size: 50px !Important;\n}\n\n.eplus-4yYbGX .wp-block-columns{\n margin: auto;\n max-width: 950px;\n}\n.eplus-4yYbGX .wp-block-social-links a{\n color: #000 !Important;\n padding: 0 !Important;\n}\n@media only screen and (max-width:599px){\n .eplus-4yYbGX .wp-block-columns .wp-block-column:nth-child(1){\n order: 2;\n text-align: center;\n }\n .eplus-4yYbGX .wp-block-social-links{\n justify-content: center;\n }\n}\n.eplus-4yYbGX{\n background-image: radial-gradient(circle at 7% 60%, hsla(229,0%,69%,0.03) 0%, hsla(229,0%,69%,0.03) 44%,transparent 44%, transparent 100%),radial-gradient(circle at 66% 79%, hsla(229,0%,69%,0.03) 0%, hsla(229,0%,69%,0.03) 31%,transparent 31%, transparent 100%),radial-gradient(circle at 25% 6%, hsla(229,0%,69%,0.03) 0%, hsla(229,0%,69%,0.03) 44%,transparent 44%, transparent 100%),radial-gradient(circle at 18% 89%, hsla(229,0%,69%,0.03) 0%, hsla(229,0%,69%,0.03) 37%,transparent 37%, transparent 100%),radial-gradient(circle at 33% 2%, hsla(229,0%,69%,0.03) 0%, hsla(229,0%,69%,0.03) 73%,transparent 73%, transparent 100%),linear-gradient(0deg, rgb(0,0,0),rgb(0,0,0));\n}”} –> <div class=”wp-block-group alignfull eplus-4yYbGX”><div class=”wp-block-group__inner-container”><!– wp:heading {“textAlign”:”center”,”className”:”eplus-e8cEJC”,”textColor”:”white”,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”0″,”left”:”0″},”unit”:”%”,”important”:true},”epGeneratedClass”:”eplus-e8cEJC”,”epAnimationGeneratedClass”:”edplus_anim-agovzi”} –> <h2 class=”has-text-align-center eplus-e8cEJC has-white-color has-text-color”><strong>Our Team Players</strong></h2> <!– /wp:heading –> <!– wp:paragraph {“align”:”center”,”className”:”eplus-BQF6kc”,”textColor”:”white”,”epGeneratedClass”:”eplus-BQF6kc”,”epAnimationGeneratedClass”:”edplus_anim-TiOB6Q”} –> <p class=”has-text-align-center eplus-BQF6kc has-white-color has-text-color”>In consectetuer turpis ut velit. Proin faucibus arcu quis ante. </p> <!– /wp:paragraph –> <!– wp:buttons {“align”:”center”,”className”:”eplus-qpSetN”,”epGeneratedClass”:”eplus-qpSetN”,”epAnimationGeneratedClass”:”edplus_anim-DJBvYG”} –> <div class=”wp-block-buttons aligncenter eplus-qpSetN”><!– wp:button {“borderRadius”:0,”style”:{“color”:{“text”:”#ffffff”}},”className”:”is-style-fill eplus-vW5CN7″,”epStylingOptions”:{“buttonsAlignmentResponsiveEnabled”:false,”buttonsAlignmentHoverEnabled”:false,”buttonIconBeforeResponsiveEnabled”:false,”buttonIconBeforeHoverEnabled”:false,”buttonIconAfterResponsiveEnabled”:false,”buttonIconAfterHoverEnabled”:false,”connectorIconResponsiveEnabled”:false,”connectorIconHoverEnabled”:false,”buttonsAlignment”:{“target”:”.block-editor-block-list__layout”,”includeDotSuffix”:false,”responsive”:true,”hover”:true,”options”:[{“custom”:true,”control”:”IconClassToggle”},{“label”:”Alignment”,”control”:”ButtonGroup”,”attribute”:”epCustomButtonsAlignment”,”defaults”:{“desktop”:”right”},”props”:{“options”:[{“icon”:”align-pull-left”,”value”:”left”},{“icon”:”align-pull-right”,”value”:”right”}]},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”}]}}]},”buttonIconBefore”:{“target”:”.wp-block-button__link:before”,”includeDotSuffix”:false,”responsive”:true,”hover”:true,”options”:[{“label”:”Icon”,”control”:”IconPicker”,”attribute”:”epCustomButtonIconBefore”,”defaults”:{“desktop”:”eplusicon-heart1″},”css”:”content”,”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”},{“field”:”attributes.epCustomButtonsAlignment.desktop”,”controlledBy”:”ButtonGroup”,”compare”:”EQUAL”,”value”:”left”}]}}]},”buttonIconAfter”:{“target”:”.wp-block-button__link:after”,”includeDotSuffix”:false,”responsive”:true,”hover”:true,”options”:[{“label”:”Icon”,”control”:”IconPicker”,”attribute”:”epCustomButtonIconAfter”,”defaults”:{“desktop”:”eplusicon-heart1″},”css”:”content”,”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”},{“field”:”attributes.epCustomButtonsAlignment.desktop”,”controlledBy”:”ButtonGroup”,”compare”:”EQUAL”,”value”:”right”}]}}]},”connectorIcon”:{“target”:”.wp-block-button__link:after, {{class}} .wp-block-button__link:before”,”includeDotSuffix”:false,”responsive”:true,”hover”:true,”hoverTarget”:”.wp-block-button__link:after, {{class}} .wp-block-button__link:before”,”options”:[{“label”:”Background”,”control”:”ColorPicker”,”attribute”:”epCustomIconBackground”,”css”:”background”,”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”}]}},{“label”:”Color”,”control”:”ColorPicker”,”attribute”:”epCustomIconColor”,”css”:”color”,”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”}]}},{“label”:”Radius”,”control”:”Range”,”attribute”:”epCustomIconRadius”,”css”:”border-radius”,”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”}]}},{“label”:”Padding”,”control”:”Range”,”attribute”:”epCustomIconPadding”,”css”:”padding”,”props”:{“supportedUnits”:[“px”],”max”:30},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”}]}},{“label”:”Icon Space”,”control”:”Range”,”attribute”:”epCustomBeforeIconSpace”,”css”:”margin-right”,”props”:{“supportedUnits”:[“px”],”max”:50},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”},{“field”:”attributes.epCustomButtonsAlignment.desktop”,”controlledBy”:”ButtonGroup”,”compare”:”EQUAL”,”value”:”left”}]}},{“label”:”Icon Space”,”control”:”Range”,”attribute”:”epCustomAfterIconSpace”,”css”:”margin-left”,”props”:{“supportedUnits”:[“px”],”max”:50},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-buttons-icon”},{“field”:”attributes.epCustomButtonsAlignment.desktop”,”controlledBy”:”ButtonGroup”,”compare”:”EQUAL”,”value”:”right”}]}}]},”savedStyling”:””,”clientId”:”ea7181f5-961f-4dd5-a98b-be27fe13bbc8″},”epCustomButtonsAlignment”:{“desktop”:”right”,”tablet”:””,”tabletModified”:false,”mobile”:””,”mobileModified”:false,”hover”:””,”hoverModified”:false},”epCustomBeforeIconSpace”:{“desktop”:{“value”:””,”important”:false,”unit”:”%”},”tablet”:{“value”:””,”important”:false,”unit”:”%”},”tabletModified”:false,”mobile”:{“value”:””,”important”:false,”unit”:”%”},”mobileModified”:false,”hover”:{“value”:””,”important”:false,”unit”:”%”},”hoverModified”:false},”epCustomAfterIconSpace”:{“desktop”:{“value”:””,”important”:false,”unit”:”%”},”tablet”:{“value”:””,”important”:false,”unit”:”%”},”tabletModified”:false,”mobile”:{“value”:””,”important”:false,”unit”:”%”},”mobileModified”:false,”hover”:{“value”:””,”important”:false,”unit”:”%”},”hoverModified”:false},”epCustomButtonIconBefore”:{“desktop”:{“icon”:”eplusicon-heart1″},”tablet”:{“icon”:””},”tabletModified”:false,”mobile”:{“icon”:””},”mobileModified”:false,”hover”:{“icon”:””},”hoverModified”:false},”epCustomButtonIconAfter”:{“desktop”:{“icon”:”eplusicon-heart1″},”tablet”:{“icon”:””},”tabletModified”:false,”mobile”:{“icon”:””},”mobileModified”:false,”hover”:{“icon”:””},”hoverModified”:false},”epCustomIconBackground”:{“desktop”:{“color”:””},”tablet”:{“color”:””},”tabletModified”:false,”mobile”:{“color”:””},”mobileModified”:false,”hover”:{“color”:””},”hoverModified”:false},”epCustomIconColor”:{“desktop”:{“color”:””},”tablet”:{“color”:””},”tabletModified”:false,”mobile”:{“color”:””},”mobileModified”:false,”hover”:{“color”:””},”hoverModified”:false},”epCustomIconRadius”:{“desktop”:{“value”:””,”important”:false,”unit”:”%”},”tablet”:{“value”:””,”important”:false,”unit”:”%”},”tabletModified”:false,”mobile”:{“value”:””,”important”:false,”unit”:”%”},”mobileModified”:false,”hover”:{“value”:””,”important”:false,”unit”:”%”},”hoverModified”:false},”epCustomIconPadding”:{“desktop”:{“value”:””,”important”:false,”unit”:”%”},”tablet”:{“value”:””,”important”:false,”unit”:”%”},”tabletModified”:false,”mobile”:{“value”:””,”important”:false,”unit”:”%”},”mobileModified”:false,”hover”:{“value”:””,”important”:false,”unit”:”%”},”hoverModified”:false},”epCustomPadding”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”0″,”left”:”0″},”unit”:”%”,”important”:false},”epGeneratedClass”:”eplus-vW5CN7″,”epAnimationGeneratedClass”:”edplus_anim-e40P5L”,”editorPlusCustomCSS”:”.eplus-vW5CN7 a{\n background-color: transparent !Important;\n font-size: 16px !important;\n position: relative;\n}\n.eplus-vW5CN7 a:before{\n position: absolute;\n content: \u0022\u0022;\n width: 0%;\n height: 1px;\n background-color: #fff;\n bottom: 0;\n transition: 0.6s;\n opacity: 0;\n}\n.eplus-vW5CN7 a:hover:before{\n width: 100%;\n opacity: 1;\n}”} –> <div class=”wp-block-button is-style-fill eplus-vW5CN7″><a class=”wp-block-button__link has-text-color no-border-radius” style=”color:#ffffff”><strong>LEARN MORE</strong></a></div> <!– /wp:button –></div> <!– /wp:buttons –> <!– wp:spacer {“height”:50,”className”:”eplus-CCmGhK”,”epGeneratedClass”:”eplus-CCmGhK”,”epAnimationGeneratedClass”:”edplus_anim-Pm9NY6″} –> <div style=”height:50px” aria-hidden=”true” class=”wp-block-spacer eplus-CCmGhK”></div> <!– /wp:spacer –> <!– wp:columns {“className”:”eplus-6eeTDy”,”epStylingOptions”:{“epCustomColumnsResponsiveEnabled”:true,”epCustomColumnsReverseResponsiveEnabled”:true,”epCustomColumnsSpacingResponsiveEnabled”:true,”epCustomColumns”:{“target”:”wp-block-column”,”responsive”:true,”hover”:false,”options”:[{“custom”:true,”control”:”ColumnToggle”},{“label”:”Responsive Columns”,”control”:”Range”,”attribute”:”epCustomColumns”,”defaults”:{“tablet”:”2″,”mobile”:”1″},”css”:”flex-basis”,”customValue”:”calc(( 100% – ({{Range:epCustomColumnsSpacing:auto:0px}} * ({{value}} – 1))) / {{value}}) !important”,”props”:{“max”:6,”min”:1,”supportedUnits”:[]},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”},[{“relation”:”OR”,”query”:[{“field”:”viewport”,”compare”:”EQUAL”,”value”:”tablet”},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”mobile”}]}]]}}]},”epCustomColumnsReverse”:{“target”:””,”responsive”:true,”hover”:false,”options”:[{“label”:”Columns Order”,”control”:”ButtonGroup”,”attribute”:”epCustomColumnsReverse”,”css”:”flex-direction”,”customValue”:”{{value}}”,”condition”:{“relation”:”AND”,”query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”},[{“relation”:”OR”,”query”:[[{“relation”:”AND”,”query”:[{“field”:”attributes.epCustomColumns.mobile”,”controlledBy”:”Range”,”compare”:”IN”,”value”:”1″},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”mobile”}]}],[{“relation”:”AND”,”query”:[{“field”:”attributes.epCustomColumns.tablet”,”controlledBy”:”Range”,”compare”:”IN”,”value”:”1″},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”tablet”}]}]]}]]},”defaults”:{“tablet”:”column”,”mobile”:”column”},”props”:{“layout”:”stacked”,”options”:[{“label”:”Default”,”value”:”column”},{“label”:”Reverse”,”value”:”column-reverse”}]}}]},”epCustomColumnsSpacing”:{“target”:””,”responsive”:true,”hover”:false,”options”:[{“label”:”Columns Gap”,”control”:”Range”,”attribute”:”epCustomColumnsSpacing”,”defaults”:{“desktop”:”32px”,”tablet”:”32px”,”mobile”:”32px”},”css”:”gap”,”props”:{“max”:100,”min”:0,”supportedUnits”:[“px”]},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”}]}}]},”savedStyling”:””,”clientId”:”53a31274-c558-42eb-a43b-a4b2f23dfe2c”},”epCustomColumns”:{“desktop”:{“value”:””,”important”:false,”unit”:”%”},”tablet”:{“value”:2,”important”:false,”unit”:””},”tabletModified”:true,”mobile”:{“value”:1,”important”:false,”unit”:””},”mobileModified”:true},”epCustomColumnsSpacing”:{“desktop”:{“value”:32,”important”:false,”unit”:”px”},”tablet”:{“value”:32,”important”:false,”unit”:”px”},”tabletModified”:true,”mobile”:{“value”:32,”important”:false,”unit”:”px”},”mobileModified”:true},”epCustomColumnsReverse”:{“desktop”:””,”tablet”:”column”,”tabletModified”:true,”mobile”:”column”,”mobileModified”:true},”epCustomPadding”:{“value”:{“top”:”40″,”right”:”40″,”bottom”:”40″,”left”:”40″},”unit”:”px”,”important”:false},”epCustomBorderRadius”:{“value”:{“top”:”20″,”right”:”20″,”bottom”:”20″,”left”:”20″},”unit”:”px”,”important”:false},”epGeneratedClass”:”eplus-6eeTDy”,”epCustomSizing”:{“height”:{“value”:””,”important”:false,”unit”:”%”},”width”:{“value”:80,”important”:false,”unit”:”%”}},”epCustomBackground”:{“solid”:”rgba(255, 255, 255, 1)”,”gradient”:””,”media”:{“backgroundPositionX”:””,”backgroundPositionY”:””,”background”:{},”backgroundSize”:””,”backgroundRepeat”:””}},”epCustomShadowHover”:{“inset”:false,”horizontal”:0,”vertical”:0,”blurRadius”:30,”spreadRadius”:0,”shadowColor”:”rgba(255, 255, 255, 0.34)”,”important”:false,”loaded”:true},”epCustomShadowHoverEnabled”:true,”epCustomShadowHoverModified”:true,”epCustomShadowResponsiveEnabled”:true,”epCustomShadowMobileModified”:true,”epCustomShadowMobile”:{“inset”:false,”horizontal”:0,”vertical”:0,”blurRadius”:30,”spreadRadius”:0,”shadowColor”:”rgba(50, 47, 47, 0.27)”,”important”:false,”loaded”:true},”epCustomOtherSettings”:{“hide”:{“property”:””,”important”:false},”transition”:{“duration”:300,”delay”:””,”speedCurve”:”ease”,”important”:true},”zIndex”:{“value”:0,”important”:false},”overflow”:{“value”:””,”important”:false}},”epAnimationGeneratedClass”:”edplus_anim-HNbe26″} –> <div class=”wp-block-columns eplus-6eeTDy”><!– wp:column {“verticalAlignment”:”center”,”className”:”eplus-TASdQ8″,”epGeneratedClass”:”eplus-TASdQ8″,”epAnimationGeneratedClass”:”edplus_anim-7Z1Y0L”} –> <div class=”wp-block-column is-vertically-aligned-center eplus-TASdQ8″><!– wp:heading {“level”:3,”className”:”eplus-n7yUjS”,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”10″,”left”:”0″},”unit”:”px”,”important”:true},”epGeneratedClass”:”eplus-n7yUjS”,”epAnimationGeneratedClass”:”edplus_anim-OHBNIy”} –> <h3 class=”eplus-n7yUjS”><strong>Cristiano Ronaldo</strong></h3> <!– /wp:heading –> <!– wp:paragraph {“className”:”eplus-VdmoGM”,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”20″,”left”:”0″},”unit”:”px”,”important”:true},”epGeneratedClass”:”eplus-VdmoGM”,”epAnimationGeneratedClass”:”edplus_anim-kSMF66″} –> <p class=”eplus-VdmoGM”>Quisque id odio. Praesent adipiscing. Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede.</p> <!– /wp:paragraph –> <!– wp:social-links {“className”:”eplus-pISpLe is-style-logos-only”,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”0″,”left”:”0″},”unit”:”%”,”important”:true},”epGeneratedClass”:”eplus-pISpLe”,”epAnimationGeneratedClass”:”edplus_anim-UVBl4h”} –> <ul class=”wp-block-social-links eplus-pISpLe is-style-logos-only”><!– wp:social-link {“url”:””,”service”:”wordpress”,”className”:” eplus-8FlozH”,”epGeneratedClass”:”eplus-8FlozH”,”epAnimationGeneratedClass”:”edplus_anim-KZIBPW”} /–> <!– wp:social-link {“url”:”#”,”service”:”facebook”,”className”:” eplus-XXKmDw”,”epGeneratedClass”:”eplus-XXKmDw”,”epAnimationGeneratedClass”:”edplus_anim-5jHGQJ”} /–> <!– wp:social-link {“url”:”#”,”service”:”twitter”,”className”:” eplus-oaQPIp”,”epGeneratedClass”:”eplus-oaQPIp”,”epAnimationGeneratedClass”:”edplus_anim-Evh3pW”} /–> <!– wp:social-link {“url”:”#”,”service”:”instagram”,”className”:” eplus-SvD5U7″,”epGeneratedClass”:”eplus-SvD5U7″,”epAnimationGeneratedClass”:”edplus_anim-oyZfQz”} /–> <!– wp:social-link {“service”:”linkedin”,”className”:” eplus-T6eCnU”,”epGeneratedClass”:”eplus-T6eCnU”,”epAnimationGeneratedClass”:”edplus_anim-yQAtXJ”} /–> <!– wp:social-link {“service”:”youtube”,”className”:” eplus-GjW1qW”,”epGeneratedClass”:”eplus-GjW1qW”,”epAnimationGeneratedClass”:”edplus_anim-2u9J8u”} /–></ul> <!– /wp:social-links –></div> <!– /wp:column –> <!– wp:column {“className”:”eplus-IHy7zU”,”epGeneratedClass”:”eplus-IHy7zU”,”epAnimationGeneratedClass”:”edplus_anim-1FofcB”} –> <div class=”wp-block-column eplus-IHy7zU”><!– wp:image {“align”:”right”,”id”:19991,”sizeSlug”:”large”,”className”:”eplus-L13bvR is-style-rounded”,”epCustomMarginResponsiveEnabled”:true,”epCustomMarginTabletModified”:true,”epCustomMarginMobileModified”:true,”epCustomMarginTablet”:{“value”:{“top”:””,”right”:””,”bottom”:””,”left”:””},”unit”:”px”,”important”:false},”epCustomMarginMobile”:{“value”:{“top”:””,”right”:”35″,”bottom”:””,”left”:””},”unit”:”px”,”important”:false},”epGeneratedClass”:”eplus-L13bvR”,”epCustomSizing”:{“height”:{“value”:””,”important”:false,”unit”:”%”},”width”:{“value”:””,”important”:false,”unit”:”%”}},”epCustomOtherSettingsMobileModified”:true,”epCustomOtherSettingsMobile”:{“hide”:{“property”:””,”important”:false},”transition”:{“duration”:””,”delay”:””,”speedCurve”:”ease”,”important”:true},”zIndex”:{“value”:0,”important”:false},”overflow”:{“value”:””,”important”:false}},”epAnimationGeneratedClass”:”edplus_anim-cUaoB6″} –> <div class=”wp-block-image eplus-L13bvR is-style-rounded”><figure class=”alignright size-large”><img src=”https://demo.gutenberghub.com/templates/wp-content/uploads/sites/10/2020/09/lmtikizq3fztxclh59tu-2.png” alt=”” class=”wp-image-19991″/></figure></div> <!– /wp:image –></div> <!– /wp:column –></div> <!– /wp:columns –> <!– wp:spacer {“height”:90,”className”:”eplus-G5ERX5″,”epGeneratedClass”:”eplus-G5ERX5″,”epAnimationGeneratedClass”:”edplus_anim-2iCydM”} –> <div style=”height:90px” aria-hidden=”true” class=”wp-block-spacer eplus-G5ERX5″></div> <!– /wp:spacer –> <!– wp:columns {“className”:”eplus-Buc23Z”,”epStylingOptions”:{“epCustomColumnsResponsiveEnabled”:true,”epCustomColumnsReverseResponsiveEnabled”:true,”epCustomColumnsSpacingResponsiveEnabled”:true,”epCustomColumns”:{“target”:”wp-block-column”,”responsive”:true,”hover”:false,”options”:[{“custom”:true,”control”:”ColumnToggle”},{“label”:”Responsive Columns”,”control”:”Range”,”attribute”:”epCustomColumns”,”defaults”:{“tablet”:”2″,”mobile”:”1″},”css”:”flex-basis”,”customValue”:”calc(( 100% – ({{Range:epCustomColumnsSpacing:auto:0px}} * ({{value}} – 1))) / {{value}}) !important”,”props”:{“max”:6,”min”:1,”supportedUnits”:[]},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”},[{“relation”:”OR”,”query”:[{“field”:”viewport”,”compare”:”EQUAL”,”value”:”tablet”},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”mobile”}]}]]}}]},”epCustomColumnsReverse”:{“target”:””,”responsive”:true,”hover”:false,”options”:[{“label”:”Columns Order”,”control”:”ButtonGroup”,”attribute”:”epCustomColumnsReverse”,”css”:”flex-direction”,”customValue”:”{{value}}”,”condition”:{“relation”:”AND”,”query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”},[{“relation”:”OR”,”query”:[[{“relation”:”AND”,”query”:[{“field”:”attributes.epCustomColumns.mobile”,”controlledBy”:”Range”,”compare”:”IN”,”value”:”1″},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”mobile”}]}],[{“relation”:”AND”,”query”:[{“field”:”attributes.epCustomColumns.tablet”,”controlledBy”:”Range”,”compare”:”IN”,”value”:”1″},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”tablet”}]}]]}]]},”defaults”:{“tablet”:”column”,”mobile”:”column”},”props”:{“layout”:”stacked”,”options”:[{“label”:”Default”,”value”:”column”},{“label”:”Reverse”,”value”:”column-reverse”}]}}]},”epCustomColumnsSpacing”:{“target”:””,”responsive”:true,”hover”:false,”options”:[{“label”:”Columns Gap”,”control”:”Range”,”attribute”:”epCustomColumnsSpacing”,”defaults”:{“desktop”:”32px”,”tablet”:”32px”,”mobile”:”32px”},”css”:”gap”,”props”:{“max”:100,”min”:0,”supportedUnits”:[“px”]},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”}]}}]},”savedStyling”:””,”clientId”:”697b8457-df35-4221-a237-bacc556a17ec”},”epCustomColumns”:{“desktop”:{“value”:””,”important”:false,”unit”:”%”},”tablet”:{“value”:2,”important”:false,”unit”:””},”tabletModified”:true,”mobile”:{“value”:1,”important”:false,”unit”:””},”mobileModified”:true},”epCustomColumnsSpacing”:{“desktop”:{“value”:32,”important”:false,”unit”:”px”},”tablet”:{“value”:32,”important”:false,”unit”:”px”},”tabletModified”:true,”mobile”:{“value”:32,”important”:false,”unit”:”px”},”mobileModified”:true},”epCustomColumnsReverse”:{“desktop”:””,”tablet”:”column”,”tabletModified”:true,”mobile”:”column”,”mobileModified”:true},”epCustomPadding”:{“value”:{“top”:”40″,”right”:”40″,”bottom”:”40″,”left”:”40″},”unit”:”px”,”important”:false},”epCustomBorderRadius”:{“value”:{“top”:”20″,”right”:”20″,”bottom”:”20″,”left”:”20″},”unit”:”px”,”important”:false},”epGeneratedClass”:”eplus-Buc23Z”,”epCustomSizing”:{“height”:{“value”:””,”important”:false,”unit”:”%”},”width”:{“value”:80,”important”:false,”unit”:”%”}},”epCustomBackground”:{“solid”:”rgba(255, 255, 255, 1)”,”gradient”:””,”media”:{“backgroundPositionX”:””,”backgroundPositionY”:””,”background”:{},”backgroundSize”:””,”backgroundRepeat”:””}},”epCustomShadowHover”:{“inset”:false,”horizontal”:0,”vertical”:0,”blurRadius”:30,”spreadRadius”:0,”shadowColor”:”rgba(255, 255, 255, 0.34)”,”important”:false,”loaded”:true},”epCustomShadowHoverEnabled”:true,”epCustomShadowHoverModified”:true,”epCustomShadowResponsiveEnabled”:true,”epCustomShadowMobileModified”:true,”epCustomShadowMobile”:{“inset”:false,”horizontal”:0,”vertical”:0,”blurRadius”:30,”spreadRadius”:0,”shadowColor”:”rgba(50, 47, 47, 0.27)”,”important”:false,”loaded”:true},”epCustomOtherSettings”:{“hide”:{“property”:””,”important”:false},”transition”:{“duration”:300,”delay”:””,”speedCurve”:”ease”,”important”:true},”zIndex”:{“value”:0,”important”:false},”overflow”:{“value”:””,”important”:false}},”epAnimationGeneratedClass”:”edplus_anim-aIH9Fj”} –> <div class=”wp-block-columns eplus-Buc23Z”><!– wp:column {“verticalAlignment”:”center”,”className”:”eplus-XvGKAL”,”epGeneratedClass”:”eplus-XvGKAL”,”epAnimationGeneratedClass”:”edplus_anim-KAdvng”} –> <div class=”wp-block-column is-vertically-aligned-center eplus-XvGKAL”><!– wp:heading {“level”:3,”className”:”eplus-7fdPA4″,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”10″,”left”:”0″},”unit”:”px”,”important”:true},”epGeneratedClass”:”eplus-7fdPA4″,”epAnimationGeneratedClass”:”edplus_anim-zJ2Yyc”} –> <h3 class=”eplus-7fdPA4″><strong>Paulo Dybala</strong></h3> <!– /wp:heading –> <!– wp:paragraph {“className”:”eplus-CtcnPr”,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”20″,”left”:”0″},”unit”:”px”,”important”:true},”epGeneratedClass”:”eplus-CtcnPr”,”epAnimationGeneratedClass”:”edplus_anim-XMlGqf”} –> <p class=”eplus-CtcnPr”>Quisque id odio. Praesent adipiscing. Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede.</p> <!– /wp:paragraph –> <!– wp:social-links {“className”:”is-style-logos-only eplus-ddr56l”,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”0″,”left”:”0″},”unit”:”%”,”important”:true},”epGeneratedClass”:”eplus-ddr56l”,”epAnimationGeneratedClass”:”edplus_anim-kjeRdV”} –> <ul class=”wp-block-social-links is-style-logos-only eplus-ddr56l”><!– wp:social-link {“url”:””,”service”:”wordpress”,”className”:” eplus-0YDEJX”,”epGeneratedClass”:”eplus-0YDEJX”,”epAnimationGeneratedClass”:”edplus_anim-0G24Hy”} /–> <!– wp:social-link {“url”:”#”,”service”:”facebook”,”className”:” eplus-C9s5Iu”,”epGeneratedClass”:”eplus-C9s5Iu”,”epAnimationGeneratedClass”:”edplus_anim-rzWYJH”} /–> <!– wp:social-link {“url”:”#”,”service”:”twitter”,”className”:” eplus-jKWAmu”,”epGeneratedClass”:”eplus-jKWAmu”,”epAnimationGeneratedClass”:”edplus_anim-g0Vh4c”} /–> <!– wp:social-link {“url”:”#”,”service”:”instagram”,”className”:” eplus-UAsuXu”,”epGeneratedClass”:”eplus-UAsuXu”,”epAnimationGeneratedClass”:”edplus_anim-ejUVWz”} /–> <!– wp:social-link {“service”:”linkedin”,”className”:” eplus-L276gb”,”epGeneratedClass”:”eplus-L276gb”,”epAnimationGeneratedClass”:”edplus_anim-6XnA6D”} /–> <!– wp:social-link {“service”:”youtube”,”className”:” eplus-UB8rED”,”epGeneratedClass”:”eplus-UB8rED”,”epAnimationGeneratedClass”:”edplus_anim-n0CQFv”} /–></ul> <!– /wp:social-links –></div> <!– /wp:column –> <!– wp:column {“className”:”eplus-NqOc9u”,”epGeneratedClass”:”eplus-NqOc9u”,”epAnimationGeneratedClass”:”edplus_anim-3fIm9K”} –> <div class=”wp-block-column eplus-NqOc9u”><!– wp:image {“align”:”right”,”id”:19986,”sizeSlug”:”large”,”className”:”is-style-rounded eplus-CRPaed”,”epCustomMarginResponsiveEnabled”:true,”epCustomMarginMobileModified”:true,”epCustomMarginMobile”:{“value”:{“top”:””,”right”:”35″,”bottom”:””,”left”:””},”unit”:”px”,”important”:false},”epGeneratedClass”:”eplus-CRPaed”,”epCustomSizing”:{“height”:{“value”:””,”important”:false,”unit”:”%”},”width”:{“value”:””,”important”:false,”unit”:”%”}},”epAnimationGeneratedClass”:”edplus_anim-3G6jxc”} –> <div class=”wp-block-image is-style-rounded eplus-CRPaed”><figure class=”alignright size-large”><img src=”https://demo.gutenberghub.com/templates/wp-content/uploads/sites/10/2020/09/t1m2lnzvj4dchgnyjisj-1.png” alt=”” class=”wp-image-19986″/></figure></div> <!– /wp:image –></div> <!– /wp:column –></div> <!– /wp:columns –> <!– wp:spacer {“height”:90,”className”:”eplus-QRJUw3″,”epGeneratedClass”:”eplus-QRJUw3″,”epAnimationGeneratedClass”:”edplus_anim-ws0ezL”} –> <div style=”height:90px” aria-hidden=”true” class=”wp-block-spacer eplus-QRJUw3″></div> <!– /wp:spacer –> <!– wp:columns {“className”:”eplus-lqaKsf”,”epStylingOptions”:{“epCustomColumnsResponsiveEnabled”:true,”epCustomColumnsReverseResponsiveEnabled”:true,”epCustomColumnsSpacingResponsiveEnabled”:true,”epCustomColumns”:{“target”:”wp-block-column”,”responsive”:true,”hover”:false,”options”:[{“custom”:true,”control”:”ColumnToggle”},{“label”:”Responsive Columns”,”control”:”Range”,”attribute”:”epCustomColumns”,”defaults”:{“tablet”:”2″,”mobile”:”1″},”css”:”flex-basis”,”customValue”:”calc(( 100% – ({{Range:epCustomColumnsSpacing:auto:0px}} * ({{value}} – 1))) / {{value}}) !important”,”props”:{“max”:6,”min”:1,”supportedUnits”:[]},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”},[{“relation”:”OR”,”query”:[{“field”:”viewport”,”compare”:”EQUAL”,”value”:”tablet”},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”mobile”}]}]]}}]},”epCustomColumnsReverse”:{“target”:””,”responsive”:true,”hover”:false,”options”:[{“label”:”Columns Order”,”control”:”ButtonGroup”,”attribute”:”epCustomColumnsReverse”,”css”:”flex-direction”,”customValue”:”{{value}}”,”condition”:{“relation”:”AND”,”query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”},[{“relation”:”OR”,”query”:[[{“relation”:”AND”,”query”:[{“field”:”attributes.epCustomColumns.mobile”,”controlledBy”:”Range”,”compare”:”IN”,”value”:”1″},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”mobile”}]}],[{“relation”:”AND”,”query”:[{“field”:”attributes.epCustomColumns.tablet”,”controlledBy”:”Range”,”compare”:”IN”,”value”:”1″},{“field”:”viewport”,”compare”:”EQUAL”,”value”:”tablet”}]}]]}]]},”defaults”:{“tablet”:”column”,”mobile”:”column”},”props”:{“layout”:”stacked”,”options”:[{“label”:”Default”,”value”:”column”},{“label”:”Reverse”,”value”:”column-reverse”}]}}]},”epCustomColumnsSpacing”:{“target”:””,”responsive”:true,”hover”:false,”options”:[{“label”:”Columns Gap”,”control”:”Range”,”attribute”:”epCustomColumnsSpacing”,”defaults”:{“desktop”:”32px”,”tablet”:”32px”,”mobile”:”32px”},”css”:”gap”,”props”:{“max”:100,”min”:0,”supportedUnits”:[“px”]},”condition”:{“query”:[{“field”:”attributes.className”,”compare”:”IN”,”value”:”ep-custom-column”}]}}]},”savedStyling”:””,”clientId”:”00e3475c-45ab-470a-980d-b99b7522dada”},”epCustomColumns”:{“desktop”:{“value”:””,”important”:false,”unit”:”%”},”tablet”:{“value”:2,”important”:false,”unit”:””},”tabletModified”:true,”mobile”:{“value”:1,”important”:false,”unit”:””},”mobileModified”:true},”epCustomColumnsSpacing”:{“desktop”:{“value”:32,”important”:false,”unit”:”px”},”tablet”:{“value”:32,”important”:false,”unit”:”px”},”tabletModified”:true,”mobile”:{“value”:32,”important”:false,”unit”:”px”},”mobileModified”:true},”epCustomColumnsReverse”:{“desktop”:””,”tablet”:”column”,”tabletModified”:true,”mobile”:”column”,”mobileModified”:true},”epCustomPadding”:{“value”:{“top”:”40″,”right”:”40″,”bottom”:”40″,”left”:”40″},”unit”:”px”,”important”:false},”epCustomBorderRadius”:{“value”:{“top”:”20″,”right”:”20″,”bottom”:”20″,”left”:”20″},”unit”:”px”,”important”:false},”epGeneratedClass”:”eplus-lqaKsf”,”epCustomSizing”:{“height”:{“value”:””,”important”:false,”unit”:”%”},”width”:{“value”:80,”important”:false,”unit”:”%”}},”epCustomBackground”:{“solid”:”rgba(255, 255, 255, 1)”,”gradient”:””,”media”:{“backgroundPositionX”:””,”backgroundPositionY”:””,”background”:{},”backgroundSize”:””,”backgroundRepeat”:””}},”epCustomShadowHover”:{“inset”:false,”horizontal”:0,”vertical”:0,”blurRadius”:30,”spreadRadius”:0,”shadowColor”:”rgba(255, 255, 255, 0.34)”,”important”:false,”loaded”:true},”epCustomShadowHoverEnabled”:true,”epCustomShadowHoverModified”:true,”epCustomShadowResponsiveEnabled”:true,”epCustomShadowMobileModified”:true,”epCustomShadowMobile”:{“inset”:false,”horizontal”:0,”vertical”:0,”blurRadius”:30,”spreadRadius”:0,”shadowColor”:”rgba(50, 47, 47, 0.27)”,”important”:false,”loaded”:true},”epCustomOtherSettings”:{“hide”:{“property”:””,”important”:false},”transition”:{“duration”:300,”delay”:””,”speedCurve”:”ease”,”important”:true},”zIndex”:{“value”:0,”important”:false},”overflow”:{“value”:””,”important”:false}},”epAnimationGeneratedClass”:”edplus_anim-W4AavO”} –> <div class=”wp-block-columns eplus-lqaKsf”><!– wp:column {“verticalAlignment”:”center”,”className”:”eplus-Vv9P2H”,”epGeneratedClass”:”eplus-Vv9P2H”,”epAnimationGeneratedClass”:”edplus_anim-gHQjt7″} –> <div class=”wp-block-column is-vertically-aligned-center eplus-Vv9P2H”><!– wp:heading {“level”:3,”className”:”eplus-G71B1C”,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”10″,”left”:”0″},”unit”:”px”,”important”:true},”epGeneratedClass”:”eplus-G71B1C”,”epAnimationGeneratedClass”:”edplus_anim-XblL5D”} –> <h3 class=”eplus-G71B1C”><strong>Douglas Costa</strong></h3> <!– /wp:heading –> <!– wp:paragraph {“className”:”eplus-FqPTgl”,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”20″,”left”:”0″},”unit”:”px”,”important”:true},”epGeneratedClass”:”eplus-FqPTgl”,”epAnimationGeneratedClass”:”edplus_anim-fcWe0Z”} –> <p class=”eplus-FqPTgl”>Quisque id odio. Praesent adipiscing. Nullam nulla eros, ultricies sit amet, nonummy id, imperdiet feugiat, pede.</p> <!– /wp:paragraph –> <!– wp:social-links {“className”:”is-style-logos-only eplus-Vqsng7″,”epCustomMargin”:{“value”:{“top”:”0″,”right”:”0″,”bottom”:”0″,”left”:”0″},”unit”:”%”,”important”:true},”epGeneratedClass”:”eplus-Vqsng7″,”epAnimationGeneratedClass”:”edplus_anim-2ylS5p”} –> <ul class=”wp-block-social-links is-style-logos-only eplus-Vqsng7″><!– wp:social-link {“url”:””,”service”:”wordpress”,”className”:” eplus-b2pMaB”,”epGeneratedClass”:”eplus-b2pMaB”,”epAnimationGeneratedClass”:”edplus_anim-MMW2bT”} /–> <!– wp:social-link {“url”:”#”,”service”:”facebook”,”className”:” eplus-51L4YQ”,”epGeneratedClass”:”eplus-51L4YQ”,”epAnimationGeneratedClass”:”edplus_anim-8P3dz5″} /–> <!– wp:social-link {“url”:”#”,”service”:”twitter”,”className”:” eplus-dg4xfN”,”epGeneratedClass”:”eplus-dg4xfN”,”epAnimationGeneratedClass”:”edplus_anim-tsYG6H”} /–> <!– wp:social-link {“url”:”#”,”service”:”instagram”,”className”:” eplus-TMxZry”,”epGeneratedClass”:”eplus-TMxZry”,”epAnimationGeneratedClass”:”edplus_anim-SvVtJW”} /–> <!– wp:social-link {“service”:”linkedin”,”className”:” eplus-Pae0Dr”,”epGeneratedClass”:”eplus-Pae0Dr”,”epAnimationGeneratedClass”:”edplus_anim-1eafAG”} /–> <!– wp:social-link {“service”:”youtube”,”className”:” eplus-9B6rGj”,”epGeneratedClass”:”eplus-9B6rGj”,”epAnimationGeneratedClass”:”edplus_anim-qqnrnR”} /–></ul> <!– /wp:social-links –></div> <!– /wp:column –> <!– wp:column {“className”:”eplus-uc7tlS”,”epGeneratedClass”:”eplus-uc7tlS”,”epAnimationGeneratedClass”:”edplus_anim-XmInpz”} –> <div class=”wp-block-column eplus-uc7tlS”><!– wp:image {“align”:”right”,”id”:19987,”sizeSlug”:”large”,”className”:”is-style-rounded eplus-zk2hbf”,”epCustomMarginResponsiveEnabled”:true,”epCustomMarginMobileModified”:true,”epCustomMarginMobile”:{“value”:{“top”:””,”right”:”35″,”bottom”:””,”left”:””},”unit”:”px”,”important”:false},”epGeneratedClass”:”eplus-zk2hbf”,”epCustomSizing”:{“height”:{“value”:””,”important”:false,”unit”:”%”},”width”:{“value”:””,”important”:false,”unit”:”%”}},”epCustomOtherSettings”:{“hide”:{“property”:””,”important”:false},”transition”:{“duration”:600,”delay”:””,”speedCurve”:”ease”,”important”:true},”zIndex”:{“value”:0,”important”:false},”overflow”:{“value”:””,”important”:false}},”epAnimationGeneratedClass”:”edplus_anim-GaByz1″} –> <div class=”wp-block-image is-style-rounded eplus-zk2hbf”><figure class=”alignright size-large”><img src=”https://demo.gutenberghub.com/templates/wp-content/uploads/sites/10/2020/09/rz9wj9euye45bimwjrjt-1-1.png” alt=”” class=”wp-image-19987″/></figure></div> <!– /wp:image –></div> <!– /wp:column –></div> <!– /wp:columns –></div></div> <!– /wp:group –>
Home / The Budget 2025 – What changes are coming to the property market?

The Budget 2025 – What changes are coming to the property market?

The 2025 Autumn Budget brought major changes for homeowners, investors and landlords and it confirms a shift in how high-value properties and property income will be taxed. The government’s aim, it says, is to rebalance the tax burden on wealth and assets especially given that income from property, savings or dividends historically avoided National Insurance contributions.

At a glance

  • The Budget confirmed no changes to Stamp Duty — despite prior speculation
  • A new “mansion tax” / High Value Council Tax Surcharge will hit properties valued over £2 million
  • Property income tax rates for landlords (and private rental sector) will increase by 2 percentage points
  • Local and regional mayors will have the power to introduce overnight visitor levies for short-term lets
  • The changes – especially higher taxes and levies – may reduce long-term rental supply, which could increase pressure on rents

New Tax on High-Value Homes

Perhaps the most headline-grabbing measure is the introduction of a “High Value Council Tax Surcharge” (sometimes referred to as a “mansion tax”). From April 2028, this surcharge will apply to residential properties in England whose valuations – as re-assessed by the official Valuation Office using 2026 data – exceed £2 million.

Under the new rules, there will be four valuation bands. Homes between £2 million and £2.5 million will pay the lowest surcharge, and the fee increases up to £7,500 per year for properties valued at £5 million or more (with the surcharge indexed to inflation).

According to the official estimates, fewer than 1% of residential properties will fall under the surcharge. But for those that do, particularly in high-value London boroughs and affluent parts of the South East, this represents a significant ongoing cost.

The government has announced a consultation on the measures, meaning not all details are confirmed. Details of where the other bands will land have not yet been shared, nor have details of any assumed deferral scheme.

Higher Tax on Property Income

The Budget also raises the rate of tax on property income (where landlords earn rental income). From April 2027, property income will be taxed with new bands: a basic rate of 22%, a higher rate of 42%, and an additional rate of 47%, up by 2 percentage points across each band compared with the current system.

This change is intended to reduce the tax advantage enjoyed by property income (which previously avoided National Insurance), aligning it more closely with income earned from wages.

For landlords and investors, this increase could result in higher costs and lower yields, potentially influencing decisions to invest in buy-to-let property. Meanwhile, tenants could feel the impact if landlords pass on additional tax burden via higher rents. This, combined with the Renters Reform commencing in May 2026, are the most significant changes we’ve seen for years in the renters market.

Regional mayors will also be given the authority to introduce an overnight visitor levy, similar to the upcoming schemes in Wales (£1.30 per night) and Scotland (5% of the accommodation cost). A public consultation will take place to determine how the levy should be structured.

What This Means for the Market

With these reforms, high-value homeowners face a new recurring cost beyond regular council tax, which may discourage speculative purchases or second-home ownership among the wealthiest. For landlords, reduced returns may lead to fewer buy-to-let investments, which in turn risks tightening rental supply.

As rental supply potentially shrinks while demand remains steady or grows, this could add pressure on rental prices over time. Meanwhile, those looking to enter the high-end residential market may need to factor in the surcharge when calculating long-term costs.

For average home-buyers and mid-market properties (below the £2 million threshold), the Budget leaves fewer immediate changes, but the broader shift signals a government direction toward taxing property wealth and income more heavily.

Why the Government Is Doing It

The rationale behind these measures is fairness and fiscal sustainability. The government argues that taxing property income and high-value homes more strictly helps close the gap between tax treatment of earned income and asset-derived income, and helps ensure wealthier individuals contribute proportionally.

At the same time, proceeds from the surcharge on high-value homes are intended to support public services and contribute to wider economic recovery and investment efforts.

IF YOU HAVE ANY QUESTIONS, FEEL FREE TO

GET IN TOUCH

Home / Renters Reform – I read up on it, so you don’t have to

Renters Reform – I read up on it, so you don’t have to

The Renters’ Rights Act has officially arrived, and it’s being called the biggest shake-up in renting for a generation. Whether you’re a landlord, tenant or property professional, you’re likely hearing a lot about it and wondering what’s actually changing. Well, good news.. I’ve done the digging so you don’t have to. Here’s the clear and friendly version of what’s coming and what you need to know.

By Phoebe, Operations Director at Vita

Phase 1

The date to remember is 1 May 2026. That’s when the most significant changes become law.

From this date, Section 21 “no-fault” evictions will be abolished. That means landlords can no longer ask tenants to leave without giving a reason. If a landlord wants their property back, they’ll have to use one of the valid legal grounds, like selling or moving in themselves. This is a huge boost in security for renters and a big shift in how tenancies have worked for decades.

Also starting on 1 May, fixed-term contracts as we know them are making way for rolling periodic tenancies. Instead of signing for six or twelve months, most tenancies will continue indefinitely until either the tenant gives notice or the landlord can prove a legal reason to end it. This change creates more flexibility and confidence for tenants while ensuring landlords understand their legal position clearly.

Rent increases are also being brought under tighter control. Landlords will only be able to raise the rent once a year and only by following the proper legal process. So no surprise increases, no informal rent hikes, and definitely no squeezing in multiple increases over a short period. At the same time, rental bidding wars will be banned. The days of inviting tenants to offer above the advertised rent are coming to an end. The advertised rent is the rent.

There’s also a clear stance on fairness. Landlords will no longer be allowed to reject tenants just because they receive benefits or have children. It’s a huge step towards equality in the rental market and long overdue for so many renters who’ve been unfairly shut out. The Act also gives tenants more power to request pets in their homes, and landlords must have a valid reason if they want to refuse. We’re already seeing landlords start to adapt their policies to be more pet-friendly.

Phase 2

From late 2026 through to 2028, Phase 2 will introduce a national landlord database and a new private rented sector ombudsman. This will create more oversight and make it easier for disputes to be resolved without going to court. If you’re a landlord, this means registering your properties and being ready to operate under more official scrutiny.

Phase 3

Looking longer-term, Phase 3 will start around 2030. This includes bringing the Decent Homes Standard into the private rented sector, which is currently only enforced for social housing. Expect stronger requirements around safety, condition, and energy efficiency. That means properties will need to meet a minimum quality threshold, something all landlords should be planning for now.

What’s the takeaway?

The Renters’ Rights Act is not just more legislation. It’s a turning point. For tenants, it means more protection, more stability and a fairer platform. For landlords, it’s a moment to step up, modernise processes and make sure properties and paperwork are fully compliant. Change can feel daunting, but it also creates an opportunity to do things better and more professionally than ever.

At Vita, we’re staying one step ahead. We’ve already started helping landlords adapt their tenancy agreements and processes, and we’re preparing tenants for their new rights and responsibilities. If you’d like to talk through the changes and make a plan that works for you, we’re here and ready.


GET IN TOUCH

If you’d like to discuss what these changes mean for you in more detail, I’d love to help. You can schedule a Zoom call with me, to explore your options and plan ahead with confidence.

Home / The Power Of Two – A new space. A renewed energy. A redefined experience.

The Power Of Two – A new space. A renewed energy. A redefined experience.

We’re proud to announce the opening of our new office on Canfield Gardens, South Hampstead NW6. A milestone that reflects both our growth and our ongoing commitment to the communities we serve.

For decades, West & South Hampstead have been known for their unique energy: vibrant, authentic, and exceptionally well-connected.

Our expansion into NW6, alongside our established office in NW3, strengthens our presence across North West London and underlines our dedication to providing expert advice, local knowledge, and trusted service.

As the property landscape continues to evolve, our team remains focused on helping clients navigate opportunities with confidence whether buying, selling, letting, or investing. Here’s to the next chapter in NW6.

If you’re in the area, we’d love for you to drop in for a coffee.

GET IN TOUCH

Schedule a Visit

Home / Join the Vita Way – Premium. Personal. Perfectly you.

Join the Vita Way – Premium. Personal. Perfectly you.

An all-in-one platform that’s transforming the way your property search works, using cutting-edge AI and data-driven solutions to help you and us find exactly what you’re looking for.
When you create your Vita account, you take full control of your property journey.

Our systems are built on the best technology available, making every stage smoother and smarter. We’re redefining how effortless your property journey can be: from seamless rent collection for landlords to real-time insight and communication tools.

Vita combines in-house specialists with a network of collaborators; experienced agents who work with a select number of clients on a one-to-one basis.

You receive best-in-class service, supported by the strength of Vita’s infrastructure and extensive database. It’s property, powered by people and designed entirely around you.

And that is not all! We use a state-of-the art AI-driven system to work more efficiently and stay more connected with our clients. Instead of spending time on repetitive admin and juggling multiple platforms, everything is managed in one place — from property matches and viewings to updates and paperwork.

This means you experience a clearer, faster, and more personal service from start to finish.

With AI helping behind the scenes, your agent can:

  • Spot opportunities earlier – So you don’t miss out on the right home or the right buyer.
  • Keep you informed with tailored updates  – You receive information that actually matters to you.
  • Match you to the right properties faster – Based on your real interests, not just generic filters.
  • Handle paperwork more efficiently – Reducing delays and making the whole process smoother.
  • Focus more on you, not the admin – Meaning more time for guidance, clarity, and good advice.

In short, this technology doesn’t replace the personal touch — it strengthens it.

Your property journey becomes simpler, faster, and far more personal, supported by an agent who has the time and insight to truly put you first.

With your account, your search becomes more curated, personalised, and effortless.

You’ll be able to:

  • Stay ahead with our tech-led systems, giving you access to opportunities before they ever reach the portals.
  • Tailor your preferences and receive only what inspires you.
  • Set up multiple search profiles to match every lifestyle need.

If you’re new here, we’d love for you to register and start building your own property profile.

If you’ve been with us before, simply log back in and pick up where you left off. And if you ever need a hand, just reach outwe’re here to help.

IF YOU HAVE ANY QUESTIONS, FEEL FREE TO

GET IN TOUCH

Home / Exploring the Most Exclusive Neighbourhoods in North West London

Exploring the Most Exclusive Neighbourhoods in North West London

North West London is home to some stunning neighbourhoods which attract high net worth individuals due to their great transport links, green spaces, fabulous amenities, and well regarded schools. 

In this blog post, we will take a look at a few of these areas and explain what makes them so popular with buyers across the world. 

 

Firstly, let’s talk about Hampstead.

Arguably the crown jewel of North West London, Hampstead is known for its charming village atmosphere, vast green spaces (including the famous Hampstead Heath), and beautiful, historic properties. The village vibe combined with easy access to central London certainly makes Hampstead one of the most sought-after areas for wealthy professionals and families. 

Another key neighbourhood is St John’s Wood. 

Located just north of Regent’s Park, St. John’s Wood is a highly desirable area for those seeking luxury living close to the heart of London. 

The area is known for its large, detached houses, elegant apartment buildings, and tree-lined streets. It’s also home to the famous Lord’s Cricket Ground, adding to its reputation for exclusivity and prestige.

If you’re looking for a leafy, affluent area offering a mix of classic period homes and modern developments, then Belsize Park is for you!

It has a calm, residential feel but is just minutes away from the bustling Hampstead High Street. 

The area is also popular with professionals working in the city due to its quick transport links to central London.

A bit more central, Fitzrovia is known for its chic, creative vibe. 

It’s popular with affluent professionals and artists, thanks to its proximity to the West End, Oxford Street, and numerous cultural landmarks. It also is home to some amazing restaurants and nightlife venues!

Of course, we couldn’t miss Primrose Hill!

Just a stone’s throw from Regent’s Park and Hampstead Heath, Primrose Hill is known for its stunning panoramic views of London’s skyline. 

It offers a mix of luxurious homes, from grand Georgian terraces to modern townhouses. 

Plus, its proximity to Camden Market and the West End makes it a top choice for those seeking a trendy yet peaceful location with a village feel!

If you’re looking to purchase a property in North West London, we’re here to help!

Whether you’re searching for a forever family home or perfect BTL, our team will work with you to find your dream property.

Please get in touch to find out more!

Home / What can we expect from the luxury property market in 2025?

What can we expect from the luxury property market in 2025?

As 2025 is now just weeks away, we thought it’d be the perfect time to take a look at what we can expect from the luxury property market next year.

With shifting economic factors, growing demand, and evolving buyer expectations, North West London is likely to remain a prime location for high-net-worth families and professionals, while continuing to attract international investment.

The area has long been popular with international buyers, and 2025 is expected to be no different.

Why?

Well, with its proximity to central London, excellent transport links, and renowned neighbourhoods such as Hampstead, St John’s Wood, and Primrose Hill, North West London continues to appeal to wealthy buyers from across the globe.

Whether it’s the draw of prestigious schools, cultural landmarks, commuter connections, or simply the serene surroundings, the area offers a unique blend of cosmopolitan living and tranquility.

The luxury rental market in North West London is also expected to experience changes in 2025. While demand for long-term rentals has remained steady, we may see an increase in short-term luxury rentals, particularly as international buyers and high-net-worth individuals seek temporary accommodations in the city. 

With increased competition, property owners will need to offer the best homes in the most desirable locations to attract discerning tenants.

Another key trend is the rising demand for larger properties from professionals. While the area has traditionally been popular with families and international investors, affluent professionals are increasingly seeking high-end properties. As remote working continues to be a significant part of daily life, more professionals are looking for spacious homes with dedicated workspaces in prime locations like Primrose Hill and Belsize Park.

And of course, we couldn’t talk about 2025 without mentioning the optimism surrounding interest rates. With inflation stabilising, the Bank of England has reduced the base rate by 0.25%. But will they cut rates further in 2025? It seems likely. Although economists have made various predictions, the consensus is that rates will continue to decrease, benefiting both buyers and those currently on tracker mortgages, who have been paying higher rates than they were 3 or 4 years ago.

Looking ahead, 2025 appears promising for the housing market, with lower interest rates and greater economic stability creating a more favourable environment for buyers and international investors. Whether you’re planning to purchase a buy-to-let in Hampstead or your forever home in Kensington, we’re here to provide full market insight and advice every step of the way.

From purchasing your dream London apartment to settling into your forever family home, our team is always available to offer expert guidance and help you find your perfect property.

To find out how we can assist you, please get in touch.

Home / Your guide to living in North West London

Your guide to living in North West London

North West London is home to some remarkable attractions, restaurants, and shops. 

In this blog post we’ll take you through some of our top picks so you have a complete guide to making the most out of living in this wonderful part of the capital. 

Let’s begin:

Restaurants:

Bradleys Restaurant. Serving wonderful seasonal produce sourced from the British Isles. 

28 Church Row. Spanish & Italian-inspired small plates & wine supplied in a laid-back, intimate atmosphere.

Balans, Kensington – A Contemporary brasserie for all-day brunch, global dishes, cocktails & champagne.

Gold – Seasonal, thoughtfully sourced plates are served in this cool eatery that has a bar & a terrace.

 

Cafes: 

Silverberry, Hampstead –  A casual cafe with shared tables & patio seating offers breakfast & lunch fare plus baked goods. 

Roni’s Bakery, HampsteadCasual cafe/bakery preparing a range of European treats and light Mediterranean meals.

Montparnasse Cafe – Snug French fixture with marble-topped tables, for croissants, sandwiches and coffees.

Coco Momo All-day cafe plus bar with wooden bistro tables and leather banquettes serving Modern European menu.

 

Walks:

Hampstead Heath

Primrose Hill

Belsize Park

Parliament Hill

Regents Canal

 

Shops:

Harrods – Department store

Graham and Green Primrose Hill – Furniture & Interiors

Arrow Electrical Lighting and Electrical Store – Lighting 

Maje – Ladies clothing 

DUMEBI – Ladies Clothing 

Bayley & Sage – Gourmet groceries 

Jimmie Martin – Luxury Furnishings 

 

Tourist Attractions:

Lord’s Cricket Ground

London Zoo

Regents Park

Hampstead Theatre

Kenwood House

British Gallery 

Royal Air Force Museum 

Primrose Hill

 

Schools :

North London Grammar 

The Village Prep School, Hampstead

St Mary’s School, Hampstead

Southbank International School Hampstead

LSI Independent College

Imperial College London

University College London

 

Bars: 

K Bar

Tannin & Oak

The Arches Wine Bar & Kitchen

Aperivino

The Magdala Tavern

Chamomile Wine & Bakery

ONE75 – Cocktail Bar and Cicchetti

 

Gyms:

Roar Fitness London Kensington

Equinox Kensington

Rebel High Street Kensington

Anytime Fitness Swiss Cottage

The Armoury

Repose Space Kensington

 

Conclusion: 

Overall, we think it’s safe to say that North West London is a wonderful place to live, offering a blend of vibrant urban life and peaceful green spaces. 

The area is known for its diverse neighborhoods, each with its own unique charm.

Camden, with its famous market and live music venues, offers a bohemian vibe, while Hampstead is home to one of London’s largest and most beautiful parks, Hampstead Heath, where you can enjoy stunning views of the city and peaceful walks.

North West London also boasts excellent transport links, making it easy to access central London and beyond via the Jubilee, Metropolitan, and Northern Lines, as well as various Overground services.

Neighborhoods like West Hampstead, Kilburn, and Queen’s Park also offer a relaxed residential feel with excellent connectivity into the city.

For families, the area is home to some of London’s best schools, both state and private, along with cultural landmarks like the Regent’s Park and Lord’s Cricket Ground. 

There is also a strong sense of community, with local cafes, restaurants, and shops providing a warm neighbourhood feel.

The area also appeals to professionals and creatives, thanks to the mix of modern developments and beautiful period properties, from Edwardian homes to sleek new apartments. 

If you would like help searching for a property in North West London, please get in touch.